Foto: Lothar Spurzem |
Well, if the nazis have made something for the world besides throwing a war against everyone this was the good old Käfer (Beetle). 'Volkswagen' was the postwar name that replaced "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" (company for the preparation of the german national car). It was a nazi project to make cars affordable for the people, the idea was originally brought by the social nationalistic organization KdF, undertaken by the labor authorities (DAF - automobile industry had no interest in such business) who incumbered Ferdinand Porsche, Porsche's founder, for creating one product: the beetle. Below one can see Hitler and Porsche (far right) on the day of the inauguration of the Volkswagen-werks on the 26th of May 1938.
Despite its bloody history the beetle was an uncontested success worldwide. Cheap, durable and easy to repair because spare parts were easy to make and find. Without forgetting to mention that VWs known name is in great part Beetles' fault. All the fame enjoyed by the old Beetle is basically the opposite for the new beetle 1998, a total flop ('new market segment') that only sold reasonably in the US market where they are a lot of young ladies with money (or debts). Price and size are said to be unattractive as well as, especially for men, the design. It inherited a name to which it didn't stand up to in any way. For the same prize you get something way better than a sissy's car, that's what people say.
Yesterday I saw somewhere that the "contemporary" Volkswagen presented the new New Beetle or Beetle 2012. IMHO, that sounds awfully wrong just for being new twice. It sort of reminds me of the saying "trying to block the sun with a sieve". As soon as I went after it on VW website I had a very negative impression, it looks very like the old new Beetle: an undecided sport/non-sport and girly Porsche-wannabe.
I am hoping to see a classic 69' Beetle, those with the white stripes on the tires and chrome rims, before than the new new one. I could observe some reactions out on the net, for instance the Motor Trend website:
"Volkswagen has already sold almost 300 of the 2012 model, despite the car not hitting dealers until this fall. That's because Oprah gave away 275 of the new New Beetles to her audience members during the "Favorite Things" special of The Oprah Winfrey Show last November. The media queen currently drives a VW New Beetle, and has it on her trend-setting list of favorite things." April 11th, 2011. http://www.motortrend.com
Someone commented another post about the new new beetle on the same website:
" So they tried making a girl car appeal to guys by whacking it on the head and giving it a flat roof. Now it looks like a lesbian's car. Too butch for a girl but still too girly for a guy. They should have left the roof alone and redone a bunch of other stuff. Interior is a welcome change but belongs in the Golf."
This is funny since the new old Beettle was openly a car for the female segment, sort of in the mini segment. VW tried to masculinize the new old beetle, put affordable golf interior in trying to make some are calling the "cheap version" of a Porsche. Let's see how it goes.